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The Problem

While working on Accounting Analytics new website, I also had the responsibility of refreshing the owners main company,  the National Association of Public Bookkeepers (NACPB).

Their current site has not been well maintained, uses outdated technology, and is so disorganized. I've spent many painful months in the office staring at the backend that runs the website, as well as listening to customer complaints about the website. While there are a lot of daily active users, and people purchasing memberships and courses everyday, the problem still remains; it is unusable and outdated.

After a years worth of research, and learning how the company works, I was able to create a prototype of the future of NACPB. We have not yet updated the site, but we are on course to launch the new design January 1st, 2023.

Pictures, and better information, coming soon

The Solution

Simple: Turn the cash cow into a gold elephant. Almost literally.

My favorite tools to use are Webflow, Memberstack, AirTable, NoBull, the entire {Finsweet product line. The site will be built using the Client First System, and if duty truly calls, we'll build it all with Wized.

I've attached the prototype of the home page for your viewing pleasure. This page will be updated with more information as this product gets closer to launch.