The owners of the National Association of Public Bookkeepers (NACPB) were launching a new company, Accounting Analytics, and required a modern website that would be easy to maintain and incorporate features such as eCommerce, login portals, and forms. They sought a comprehensive rebranding of the company and a strategic plan to move forward. The website had to effectively communicate the company's identity as an accounting firm and school based in Utah.
After reaching a design agreement with the client, we began searching for a website building platform that would be easy to maintain and scalability. As I have experience in HTML and CSS, but limited experience in scaling a website of this size and complexity, we needed a platform that would make it easy to add the necessary features. As the client had previously used DreamWeaver but was not interested in continuing to use it, we decided to utilize Webflow as it offered the most relevant features and potential for future expansion.