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The Problem

When holidays or birthdays roll around I tend to be really difficult to shop for. I'm to blame since I buy things I like, without telling anyone. After lots of complaints from family and friends, I started creating lists at some of the places I shop, like Amazon, REI, Target, etc. That's a lot of links to remember, and pretty inconvenient since they're already pretty generous.

It was time to take matters into my own hands. I have a portfolio, so why not build a single platform for them to login and view anything I want or need with direct links to that item?

I quickly got to work on defining my brand, wireframing the layout, and organizing data on AirTable.

The Solution

My Personal Brand

My personal brand is nothing special, since I don't consider myself to be anyone special. Much like everyone on the internet I just exist. Which makes it easy to translate a brand through my personal brands design language.

The design is simple, review a brands design system and honor their primary, secondary, background, text, and muted/subtle color choices. Then, translate it into my simple design. Finally, a store front that shows you the brand you're shopping for.

An outdated glimpse of the wishlist. Green background with a list of stores, brands, categories, and items.
A glimpse of the wishlist (outdated)

Creating a Backend


I really didn't need anything extravagant for the login feature. I started building my membership portal with the Memberstack 2.0 Beta, that was I could do a bunch of testing for work related projects. However, the Memberships Beta for Webflow came out when i started build the backend, so I figured I'd use that instead. I also created a few different CMS to make navigation and organization easier.

  • Stores
  • Brands
  • Categories
  • Items


Since we AirTable at work, I decided to also use it for this project which would also help me test out some features. I used the NoBull extension which allowed me to created a backend that will add new items whenever I get an idea, or see something I want/need.

Thinking about the end user

There is only one family member of mine that will use this wishlist on a computer, the rest of them will use it on their phone. Did I do research to come to this conclusion? Did I need to? No. I know my family and friends really well. I also listen to them regularly when they complain about web experiences not being good on mobile. Which made it easy to design for them, while staying on brand.

An outdated view of the wishlist: Showing an item from Vuori.
Item page inside the wishlist (outdated)
The design is very human 😂